1941 Evolution of the Cowboy – Sweetheart of the Rodeo

Size Guide

By: Joseph Jacinto Mora

Original Date: 1941 (published) Monterey, CA

Size of Original: 30.75 x 23.25 inches (78x 52.7 cm)

This is an exceptional example of one of Jo Mora’s most exciting prints, The Evolution of the Cowboy.” Originally done in 1933, this example is the second variation, identified by the exclusion of Salinas Rodeo scenes at the top and the addition of the JO MORA PUBLICATIONS, MONTEREY CALIFORNIA located bottom left of the image.

Like most of Jo Mora’s works, there is a lot going on with regards to its visual presentation and information given. At the top we find the variety of western horse riders presented in a historical manner from the 16th century Spanish conquistador to the modern day cowboy with the “mountain man,” “buffalo hunter,” and “Texas cowman,” included among others. The print is flanked on either side with detailed descriptions and depictions of the various garbs worn by such men.

The center portion of the print displays a chaotic, cartoon rodeo scene that is adorned with the “Sweetheart of the Rodeo,” and image that would later find its way onto the cover of an album by the Byrds, released in 1968. Below this scene are several depictions of the various events that take place at the rodeo, some of which include bull and trick riding, steer decorating, calf roping and tying.

Also included within the print are numerous drawings of the various saddles, boots, spurs, stirrups, cow brands, ropes, and just about any other element of cowboy life that one can conjure.

Inventory #11059

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About Our Reproductions
About Our Reproductions
- The product listed is a high resolution, printed reproduction of the original map. 
- The prints are of giclée quality. They are made using a twelve ink, color printer on  acid-free, archival paper. Colors are guaranteed to last without fading for over 100 years. 
Sizing Information
- The available size options are aimed to fit standard size frames. This will not apply for all maps and sizing options.
- The dimensions give are approximate and may vary by up to .5 inches.
- All of our maps will include an extra margin of 0.5 - 1 inch for matting purposes.
- We do not alter the ratio of H x W dimensions of the map as that would diminish the integrity of our reproduction's resemblance of the original work.
Paper Information 
- Our paper is referred to as a Premium Archival Matte (230 gsm). This heavyweight paper is smooth to the touch, neutral-white, acid-free for a longer print life and features an instant-dry coating that resists fingerprints and smudging.


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