WWII Poster: SPARS - U.S. Coast Guard Women's Recruitment 1943

1943 SPARS - Serve with Women's Reserve - U.S. Coast Guard

The Vintage Map Shop

Regular price $45.00

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By: Jo Valentin

Date of Original: 1943

Original Size: 42 x 28 inches 

This is a fine print reproduction of an evocative World War II recruitment poster, illustrated by Jo Valentin, that was designed and published by to encourage women to join the SPARS; the Women’s Reserve of the United States Coast Guard.

A poised SPAR officer in full dress uniform salutes confidently, with a Coast Guard cutter behind her symbolizing the modern role of women in naval service. Above, a pioneer woman with a musket and covered wagon evokes frontier courage, linking past fortitude with the service of wartime women.

Founded in 1942, the SPARS were the Coast Guard’s female reserve, their name drawn from the motto “Semper Paratus Always Ready Service.” In World War II, women took on vital shore-based duties in clerical work, communications, and logistics, freeing men for combat at sea. Like the Navy’s WAVES and Army’s WACs, they represented a key step in expanding women’s roles in the armed forces.

Valentine’s poster is both symbolic and inspirational, placing women’s wartime service within America’s larger tradition of perseverance and defense. By blending patriotic imagery with historical continuity, it recruited while reshaping public views of women’s military contributions at a pivotal moment in U.S. history.

Inventory #92300

About Our Prints

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Our prints are fine art reproductions created from original antique maps and vintage posters in our collection, dating back to over 500 years. Each image is professionally scanned, in some cases digitally restored, and carefully printed to preserve the detail, tone, and character of the original work.

  • Printed from original maps and prints in our collection
  • High-resolution scans for exceptional clarity and detail
  • Produced on premium archival paper for long-lasting quality
  • Rich color and sharp definition suitable for framing
  • Includes a 0.25 inch margin for trimming or matting
  • Made to order and securely packaged for safe delivery

Returns and Exchanges

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Our prints are made to order, so returns and exchanges are handled within a simple 14-day window. If you need to return or exchange a print, we ask that it be sent back in its original, undamaged condition.

  • Returns accepted within 14 days of delivery
  • 25% restocking fee on non-damaged returns
  • Buyer pays return shipping
  • Refunds issued to the original payment method
  • Size exchanges available, with shipping and applicable fees paid by the buyer

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Use the form below to ask questions about our fine print reproductions, give special requests, help us source the right map for you, customize your order, or sell us original maps you own to our sister company, New World Cartographic.
All you have to do is message or call us at (312) 496 - 3622.
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