1944 - Volunteer for Victory - American Red Cross
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By: Toni Frissell
Date of Original: 1944
Original Size: 28 x 22 inches
This is a fine print reproduction of a dynamic World War II poster for the American Red Cross features a bold photographic composition by Toni Frissell. A determined volunteer stands atop a flagpole platform, framed by two large Red Cross flags against a dramatic sky. Wind whips her cape and skirt as the message “Volunteer for Victory” arcs above, urging viewers to “Offer your services to your Red Cross.”
Unlike many illustrated posters of the era, this design used photography to create immediacy and realism. Frissell, celebrated for her fashion work and wartime photojournalism, was one of the first female photographers for the Red Cross, the Women’s Army Corps, and the Air Force. Her image blends elegance with heroism, portraying women as central to the war effort.
Such posters helped recruit thousands of women for vital volunteer roles in medical care, relief, and support services. Through its striking imagery and typography, this work embodies the spirit of American resolve and the indispensable contributions of women during WWII.
Toni Frissell (1907–1988) began with Vogue before turning to wartime assignments. As chief photographer for the Red Cross, she documented volunteers, military personnel, and the Tuskegee Airmen. After the war, she photographed presidents, leaders, and everyday life, cementing her legacy as one of America’s most influential photographers.